While Indian consumers have been enjoying the wave of discounts, bargains and offers being given by e-commerce in their bid to woo customers, the intensifying competition in the market is forcing companies to enter into a partnership with one another for trading their products & services on each other’s platform.
This isn’t the first time that Uber is accepting bookings from outside its own app. For instance, in the US, Facebook recently tied up with Uber allowing Messenger users to book their cab directly from its messaging app.
In July Snapdeal started offering flight and bus ticket bookings, hotel reservations, and food ordering services on its platform by entering into partnerships with Cleartrip, redbus, Zomato, and home services provider UrbanClap. This has not only helped Snapdeal to retain the customers but has also opened up an additional revenue stream.
The latest Snapdeal-Uber partnership will enable users to book their Uber cab directly from the Snapdeal app without needing to install the Uber app on their device. As a promotional offer, Snapdeal is today offering a Rs 150 discount on your first ever Uber ride, and Rs 50 cashback on all subsequent rides today.
Snapdeal is currently offering this service on smartphones supporting Andriod 4.0 and higher but has assured us that it will soon roll out features for other operating systems as well. If you haven’t installed the Snapdeal app on your Andriod device yet, then you’ll need to update it to the latest version in order to take advantage of this new feature.