The brains & technology behind the new Internet Explorer 9 Ads

I don’t know about the browser, but the Ads are probably the best one out there in browser wars. I wouldn’t be surprised if this one bags an award this time.

Here is the spanky new Internet Explorer 9 Ad.

Here’s Internet Explorer 9 First Ad.

It features everything 3D, I love the way it zoomed in and panned out of the “Cut the rope” candy, wow, that is some animation there. 5 Stars!

So, who created these amazing Ads?

Creative Film Maker Keith Rivers and Audio by Alex Clare.

Read Keith’s bio here.

So that 3D that we saw wasn’t really 3D but more like 2.5D.

One of the cool aspects of this new spot is that Keith used a layering technique that makes the imagery from the sites appear multi-dimensional, it is called 2.5D.

According to Microsoft, the best is yet to come. Bring it on MS, we’re waiting!

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About the author

Mani Karthik

Having lived in the USA, India & Middle East for over a decade, and having worked for big MNC's to startups, I have a lot to share with you. My aim is to help people, by sharing everything I've learned in life through this blog. Come join my pursuit of happiness! Be a smarter, richer, happier person. WhatsApp me at +001-408-489-4785. Subscribe to my YouTube channel here. <3

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MK Bio

Having lived in the USA, India and UAE, I share everything that I’ve learned in life. My aim is to help people by sharing whatever I know, through this blog. Come join my pursuit in becoming a smarter, richer & happier person! Here’s my story so far!