The brains & technology behind the new Internet Explorer 9 Ads

I don’t know about the browser, but the Ads are probably the best one out there in browser wars. I wouldn’t be surprised if this one bags an award this time.

Here is the spanky new Internet Explorer 9 Ad.

Here’s Internet Explorer 9 First Ad.

It features everything 3D, I love the way it zoomed in and panned out of the “Cut the rope” candy, wow, that is some animation there. 5 Stars!

So, who created these amazing Ads?

Creative Film Maker Keith Rivers and Audio by Alex Clare.

Read Keith’s bio here.

So that 3D that we saw wasn’t really 3D but more like 2.5D.

One of the cool aspects of this new spot is that Keith used a layering technique that makes the imagery from the sites appear multi-dimensional, it is called 2.5D.

According to Microsoft, the best is yet to come. Bring it on MS, we’re waiting!


About the author

Mani Karthik

Hi, Mani Karthik here. Having lived in USA, India & Middle East, and worked for big MNC’s to startups, I have a lot to share with you. My aim is to help people, by sharing everything I’ve learned in life. This blog is read today, by more than 150K people world over! I currently live in LA, California and visit India occasionally. Here’s my full story. Connect with me on FacebookInstagram, Twitter or WhatsApp (+001-408-489-4785). Happy to help! :)

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