Samsung is planning on launching a program to sell refurbished high-end smartphones in India. The company is launching this program with an intention to sustain its growth and earnings as the smartphone market continues to stagnate and get more competitive.
Selling refurbished phones is an established strategy by Samsung to compete with its rival Apple in terms of market share.
Let’s understand some of the Pros & Cons of this strategy. Firstly, with this program consumers will be able to buy Samsung phones at a much cheaper rate. It will also enable them to have easier and faster access to fairly new models of the phone. Though these phones are factory refurbished, they will be Samsung certified phones and will be covered under the warranty scheme. We are sure that Samsung sees this as an opportunity to enter Indian market where 91% of the handsets are powered by Android.
Now the question is, will the phones be 100% defect-free? The answer is “NO” because they are “refurbished” and are not “brand new”. A few months ago a similar attempt to sell refurbished phones by Apple was condemned by the Indian Government to protect & promote the growth of “Make in India” campaign and to also avoid the disposal of harmful e-waste to the environment.
It’s high time to think if bigger companies are adopting these strategies to turn India into it’s dumping ground!