The entry of Reliance Jio Sim has turned out to be a game changer. It has announced on Sunday that it has created “a world record” by crossing the 16 million subscriber mark in its first month of operations -September. This is a successful moment for Reliance Jio Infocomm as people are embracing and utilizing their services to the fullest.
Jio has also introduced Aadhaar-based paperless Jio SIM activation across 3,100 cities and towns. Hence, the company has set up eKYC machines, this enables the customer to complete the SIM activation process in a matter of minutes, with only his/her Aadhaar number.
Mukesh Ambani Chairman, Reliance Industries Limited, said,“We are delighted and humbled by the overwhelming response across India to the Jio Welcome Offer. Jio is built to empower every Indian with the power of data. We are delighted that people have recognized this and are utilizing our services to the fullest. We are customer-obsessed and committed to improve every day to exceed expectations of our customers.”
He has also set a target of reaching 100 million subscribers in the shortest time possible but hasn’t given a timeline. Currently, market leader AirTel has over 257 million users, followed by Vodafone with over 200 million and Idea, nearly 177 million.
What is Jio’s greatest leap?
- Through Rs.499 plan, Jio is targeting high revenue customers from incumbents.
- Reliance Infocomm has invested about 1.5 lakh crores total investment to launch 4G.
- Its lowest package is priced at Rs.149
- The tempting Welcome offer of Reliance Jio that provides Free data and voice plan until the end of this year. Hence, Bharti Airtel and Vodafone are also offering enticing offers by slashing effective data rates to counter competition.
Reliance has also linked a partnership with Apple. Customers who buy an Apple smartphone from any of the Reliance stores in India can now avail complimentary Jio offers to the tune of Rs. 18,000 for retail customers and a blanket 25% discount for corporate customers.
Wow! Now I have yet another reason to buy Jio sim.