Folks, Nokia is back in the game. Hers is a huge comeback moment for Nokia as they are currently working on Android smartphones. Yes, I am right. Nokia is to launch two flagship smartphones and a midrange model running Z launcher UI based Android phone. Nokia’s non-competitive deal with Microsoft ends this year, and the company has already agreed to bring back its brand in collaboration with HMD global.
HMD Global, Nokia’s contractor licensing the brand, has already promised to deliver that trademark build quality and Nokia-esque design. This return is more dynamic as Nokia is returning to the mobile space to make Android-powered phones and tablets. Both the variants of smartphones are smartphones are reported to come in two display variants – 5.2-inch model and another 5.5-inch model. Both Nokia flagship devices are reported to feature an OLED display with Quad HD resolution and will be powered by Qualcomm’s Snapdragon 820 processor.
Nokia’s smartphones are also reported to run Android 7.0 Nougat with company’s Z-launcher UI. Nokia’s flagship smartphones will feature a 22.6MP primary camera, similar to Nokia’s previous flagships running Windows Phone operating system. Nokia is always known to deliver with its smartphone camera – with Pureview 808 – still topping the charts as one of the best smartphone cameras. What more you need?
There is no immediate reason for Nokia to be different in the market. I feel that Apple is dominating the high-end, especially in the West, and Samsung is a fierce competitor and caters the loyal Samsung buyers. Asian smartphone manufacturers – Oppo, Xiaomi, Huawei, Vivo – are eating into the feature phone market that was Nokia’s playground. Other respected names, such as Sony and LG, have struggled to have a real impact on the market. Motorola and BlackBerry, two other once-mighty phone makers, have not been able to trade on the back of their legacies.
Can Nokia create a niche for itself in the Android market? I strongly feel they can as Nokia is a strong brand has a huge history to look back to. I still remember those old days when my Dad bought his new phone – Nokia 1100 and I was amazed to see the wireless phone. Hoping that Nokia will bring in more amusing moments with its new launches.
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