According to the latest Indian Readership Survey (IRS) 2017, there has been 9% growth in total newspaper readership during 2014-2017, where the readership of English newspapers have seen growth of 10%, reaching a whopping 2.8 crore readers. In the same timeframe, Hindi readership stands rose to 17.6 crores, representing tremendous growth of 45%.
No doubt, in a country where English dominates education, work and households, Hindi is still the national language. The desirability of Hindi is such that it has started to gain traction in the online world, where Hindi bloggers are mushrooming.
If you too are interested in starting a blog in Hindi, here’s something that can help.
Learn from the Experts
Before you begin, I would suggest that you visit some of the best Hindi blogs and analyze them for their winning features. The Directory of Best Hindi Blogs lists 140 top Hindi blogs for 2017.
Those who want to start with free blogging can go to Blogger.com, WordPress.com and Tumblr. For bloggers interested in writing their content in Hindi, Blogger and WordPress editors allow you to choose Hindi as your language before you start writing.
You can also start with HindiBlogs Network, a platform that offer features like blog customization, increasing search engine traffic and theme selection and design.
Steps to Start a Hindi Blog
Starting a blog in Hindi is not that different from starting one in English. The basics remain the same, such as:
- Choose a great topic and create unique, high quality content on it
- Register a domain name
- Choose the best web hosting service
- Install WordPress
- Upload themes on WordPress
- Customize your WordPress blog using plugins
- Upload your content, with images, videos and more
- Monetise the blog using Google AdSense
Here are step by step process of creating a blog.
However, you might require certain tools to help yourself write in Hindi. Then, there is the option to write Hindi in English. Yes, you read that right – kuch log Hindi nahin padh paate but English mein Hindi padh sakte hain!
You can find various tools to write in Devanagari, the standard script for Hindi or in Romanized Hindi in which “नाम” will be spelled as “Naam”.
Now, it is Time to Monetize
Once you’ve got a grip over blogging, it’s time you monetize your blog. A blog can be monetised in three ways:
Google AdSense offers similar earning opportunities to the Hindi bloggers as it does to English bloggers, by advertising on their blogs and paying the blog owner for every click on those ads.
However, Hindi bloggers have to face one challenge. The number of readers interested in reading an online blog in Hindi is much lower than those looking for English content. When targeting a lower number of people, you need to focus on marketing of your blog to reach the most audience. So, make sure you optimize your content to gain the highest positions on search engine rankings.
Lastly, don’t forget to share your article on social media to increase traffic.