Facebook groups are becoming a popular medium to socialise and communicate with people on the basis of interest, location, hobbies and much more. Due to its wide reach, corporates are using Facebook groups as an important tool to create brand awareness and brand promotion among consumers.
After USA and UK, Indian is the third nation to get the Discover Group feature on Facebook. The company revealed that over 1 billion people use Facebook Groups every month. In India, over 80 million people use Groups each month. The feature lets users browse through groups divided into 25 categories such as parenting, sports, food, buy & sell and more. Each topic page highlights the top suggested groups, based on popularity and group members that users might already know. The groups are recommended to users on the basis of their location, interests or whether their Facebook friends are already members.
Over 1 billion people are using Facebook’s Groups per month. In India, topics like Parenting, Schools, Food and Sports are the leading ones. Facebook has also added some other features to its Groups. It now allows users to directly reply to specific comments. They can also drag-and-drop files for attaching them easily.
With the addition of Discover Groups feature, it will be easier for users to search for the exact group with right keywords and socialising will become much easier.
For now, Facebook says there are no plans to monetize Groups as a product and it remains ad-free. Interestingly, the Discover feature is yet to roll-out on the official Groups app from Facebook.