1 Out of 5 US Internet users would buy a brand if a friend followed that company on social media

socialmedia-brand-influence

For those who’re wondering how important it is to have a presence on social media, this could be an answer. Recent study done among US Internet users reveals that one out of five people would buy a brand if their friend already followed the company.

Sounds more like peer pressure, but it’s a fact. Consumers are influenced by what brands their friends and family follow on Social Media.

A study from Ipsos OTX and Ipsos Global @dvisor asked internet users worldwide about their presumed action when they saw that a friend “liked” or followed a certain brand on a social network such as Facebook or Twitter. In March 2012, 22% of internet users worldwide said they would buy such a brand. But in the US, that number dropped a bit, to 18% of all US internet users.

This tells us two things. One – The more wider and bigger a brands reach is on Social Media, the bigger its chances are of influencing. Bigger is better.

And two, peer recommendations still work and is probably one of the most decisive factor in decision making among people.

More details of the research here.

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About the author

Mani Karthik

As an NRI (Non-Resident Indian), I've lived in the USA, India & Middle East for over a decade, in over 6 cities like Mountain View, Dubai, San Jose, Fort Lauderdale, Kochi, and Chennai. I've worked for small and big companies and recently started my own startup. On this blog, I share everything I've learned in life, living abroad as an NRI with my roots in India. Everything from personal finance to immigration. I'm on a mission to help all NRIs return to India. WhatsApp me at +001-408-489-4785 if you have questions.

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Having lived in the USA, India and UAE, I share everything that I’ve learned in life. My aim is to help people by sharing whatever I know, through this blog. Come join my pursuit in becoming a smarter, richer & happier person! About Me!